Milan’s New Children’s Museum, is of the same opinion as artist and designer Bruno Munari,“Playing is a serious pastime!”. Since 1995, despite not having a stable location, the museum has organized 13 large exhibition-workshops all dedicated to children and the relationship between playtime and art. On January 24th 2014, it has found a new home in one of the city’s most evocative, interesting spaces…the Rotonda della Besana. This new location with a space of about 1.200 square meters includes a bar, a bookshop, an exhibition space, workshop areas and a “Happy Popping” corner. Throughout the year, it offers a variety of interactive play-oriented exhibitions consisting of installations created thanks to the contribution of artists. These experiences are targeted at stimulating creative thought, giving children a chance to learn and experiment through play. Children are accompanied by specialized educators who encourage the cognitive processes that are activated during the play experience.